Cloud computing in 2020: views of the industry
When we published our selection of cloud predictions last year, most predicted container orchestrator Kubernetes to consolidate its stranglehold over the container space and, correspondingly, modern cloud infrastructure.
Last November, one of the most extensive customer surveys bore this prediction out. In its study of thousands of companies, cloud and infrastructure monitoring company Datadog found 45 percent of its customers were using Kubernetes. And if that isn’t evidence enough, just reflect on VMware’s announcement in March that it plans to transition its enterprise virtualisation platform to a system that runs (and runs on) Kubernetes.
But in reality, Kubernetes’ centrality to cloud was put beyond doubt weeks before we published last year’s roundup. In January, IBM steamrollered into 2019 fresh off the back of its $34 billion acquisition of Red Hat. This year IBM confirmed it would integrate Red Hat’s popular Kubernetes implementation, OpenShift, into a new multi-cloud business focus.
It is in this context that most of this year’s experts consulted their cloud crystal balls. Rackspace’s Lee James predicts 2020 to be a year of stiff competition between enterprise IT giants jostling to deliver a Kubernetes solution that unlocks multi-cloud for their customers. On the other hand, Stephan Fabel of Canonical says end-users will start to understand the limitations of Kubernetes, and accordingly, utilise it more strategically. Lastly, Pivotal’s Michael Cote expects companies to use this new-found savoir-faire to establish a singular, overall Kubernetes strategy.
Read the predictions in their entirety below.
Lee James, CTO EMEA, Rackspace
“Hybrid becomes the new multi-cloud, again”
While the popularity of multi-cloud is undisputed with 81 per cent of companies using cloud technologies in some way, many firms are still making investments in their private cloud solutions. This is due to a number of reasons, such as the security posture, ongoing data centre leasing, or just because it’s the best platform for the application – in some cases – business. Indeed, even the UK Government plans to revise its “cloud first” policy to “cloud right” (or something similar) early next year, acknowledging that public cloud isn’t right for everyone or every use case.
Reflecting this trend, we’ve seen the cloud giants respond with private cloud solutions that link directly into their public cloud solutions, such as Azure Arc, Google Cloud Anthos and AWS Outposts.
In 2020, there’s going to be significant competition between the three biggest cloud hyperscalers and VMware as they all explore and deliver on how Kubernetes will unlock their potential to be the multi hybrid cloud provider of choice for customers. For customers, it’s ultimately going to come down to which fits and works best, as well as what gives the best bang for their buck. But this sets us up for an exciting year of new product and service announcements as each of the major cloud companies try to establish themselves as the cloud broker of choice.
Stephan Fabel, director of product, Canonical
“Unicorn start-ups will begin repatriating workloads from the cloud”
There has been a lot said about cloud repatriation of late. While this won’t be a mass exodus from the cloud – in fact quite the opposite, with public cloud growth expected to increase – 2020 will see cloud native organisations leveraging a hybrid environment to enjoy greater cost savings.
For businesses starting out or working with limited budgets, which require an environment for playing around with the latest technology, public cloud is the perfect place to start. With the public cloud, you are your own limit and get immediate reward for innovation. But as these costs begin mounting, it’s prudent to consider how to regain control of cloud economics.
Repatriating workloads to on-premise is certainly a viable option, but it doesn’t mean to say that we will start to see the decline of cloud. As organisations get past each new milestone in the development process, repatriation becomes more and more of a challenge. What we will likely see is public cloud providers reaching into the data centre to support this hybrid demand, so that they can capitalise on the trend
Kubernetes has become an integral part of modern cloud infrastructure and serves as a gateway to building and experimenting with new technology. It’s little surprise that many companies we observe are doubling down on the application and reorienting their DevOps team around it to explore new things such as enabling serverless applications and automating data orchestration. We think this trend will continue at strength in 2020.
On a more cautious note, we may also see some companies questioning whether Kubernetes is really the correct tool for their purposes. While the technology can provide tremendous value, in some cases it can be complex to manage and requires specialist skills.
As Kubernetes is now commonly being used for production at scale, it becomes increasingly likely that users encounter issues around security and downtime. As a result of these challenges, we can expect the community will mature and – in some cases – come to the viewpoint that it might not be right for every application or increase the need to bring in outsourced vendors to aid with specialised expertise.
Michael Cote, director of marketing, Pivotal
“Organisations should try to find one standard Kubernetes approach”
Kubernetes has already emerged as the leading choice for running containerised or cloud native applications. Organisations will now spend the time to create a kubernetes strategy, choosing the distro or services they’ll use, to then run a few applications on it. Having multiple initiatives here would be a huge waste and delay the overall strategy. Instead organisations should try to find one standard Kubernetes approach. In 2020, though, the bulk of the work will be finding and modernising the apps that will run on that platform.
Most large organisations are doing just that and will spend 2020 modernising how they build and run software. To start, they need to find a handful of small, high value applications and the services those applications use. Then, run a working Proof of Concept (POC) to validate the platform choice by launching actual applications on the platform.
If it goes well, organisations can then put more apps on it. If it doesn’t go well, they can try to find out why and try again, maybe with a new platform. It’s important to look at the full end-to-end process: from development, to running in production, to re-deploying – companies need to judge the success of the platform choice.
Dave Russell, VP of enterprise strategy, Veeam
“All applications will become mission-critical”
The number of applications that businesses classify as mission-critical will rise during 2020 — paving the way to a landscape in which every app is considered a high-priority. Previously, organizations have been prepared to distinguish between mission-critical apps and non-mission-critical apps. As businesses become completely reliant on their digital infrastructure, the ability to make this distinction becomes very difficult.
On average, the 2019 Veeam Cloud Data Management report revealed that IT decision-makers say their business can tolerate a maximum of two hours’ downtime of mission-critical apps. But what apps can any enterprise realistically afford to have unavailable for this amount of time? Application downtime costs organisations a total of $20.1 million globally in lost revenue and productivity each year, with lost data from mission-critical apps costing an average of $102,450 per hour. The truth is that every app is critical.
Businesses will continue to pick and choose the storage technologies and hardware that work best for their organisation, but data centre management will become even more about software. Manual provisioning of IT infrastructure is fast-becoming a thing of the past. Infrastructure as Code (IaC) will continue its proliferation into mainstream consciousness. Allowing business to create a blueprint of what infrastructure should do, then deploy it across all storage environments and locations, IaC reduces the time and cost of provisioning infrastructure across multiple sites.
Software-defined approaches such as IaC and Cloud-Native — a strategy which natively utilises services and infrastructure from cloud computing providers — are not all about cost though. Automating replication procedures and leveraging the public cloud offers precision, agility and scalability — enabling organisations to deploy applications with speed and ease. With over three-quarters of organisations using software-as-a-service (SaaS), a software-defined approach to data management is now relevant to the vast majority of businesses.
Patrick O’Keeffe, VP of development engineering, Quest
“Companies will take a step down from the cloud”
The pattern goes something like this: lift and shift infrastructure VMs to the cloud, see costs actually go up, then move some workloads back to on-prem, then application lifecycle drivers push new apps (or new features for old apps) to be built in the cloud using PaaS/DbaaS technologies with more favourable cost model, then retire old IaaS apps. The key takeaway is this dynamic is one of the drivers for hybrid approaches.
We saw many companies this past year lift and shift to the cloud. Now, in 2020, I expect we’ll see companies take a step back, and reevaluate their all-in approach. After feeling the effects of the full shift to cloud, the high associated costs and lack of flexibility, many companies will likely move to a multi-cloud or hybrid cloud approach next year.
Taking a hybrid cloud approach enables organizations to leverage the cloud (using AWS, Azure, or GCP) for some applications and computing needs while still keeping mission-critical or sensitive data closer to home. With a multi-cloud strategy, organizations can reduce costs and, instead of being constrained to one cloud, departments have the flexibility to select the service that works best for their individual needs (using a mix of AWS, Azure, or GCP).
Gijsbert Janssen van Doorn, Technology Evangelist, Zerto
“Customers and organisations will really begin to look for more management layers on top of their solutions”
One of the things I believe we’ll see in 2020 is the true adoption of things like hybrid and multi-cloud solutions – but the difference in this upcoming year will be that customers and organisations will really begin to look for more management layers on top of their solutions.
A lot of companies already have things like backup-in-the-cloud and DRaaS somewhere else, so what they’re now looking for is a uniform management layer on top of that to give visibility on cost, as well as a knowledge of where all data is located. It’s important to know where data lives, whether workloads are protected, and whether they need to move workloads between different clouds if and when requirements change.”