Originally reported by PRNewswire, April 8, 2020.
Overview
Tel Aviv-based prooV announced a strategic integration with AWS Service Catalog in April 2020, allowing enterprises to run structured proofs-of-concept (PoCs) and promote validated third-party software directly into their AWS Service Catalog. The integration is aimed at eliminating one of the most persistent bottlenecks in corporate software adoption: the slow, resource-intensive PoC process.
The Problem: PoCs as an Innovation Bottleneck
Before deploying any third-party software, most enterprises require a proof-of-concept phase to validate the technology against their specific business and technical requirements. Historically, this process has been time-consuming, expensive, and difficult to standardize across large organizations. Each PoC typically demands dedicated infrastructure, security reviews, and manual coordination between vendors and internal teams.
prooV positions itself as a purpose-built platform to address these inefficiencies. According to the company, enterprises can use prooV to set up isolated evaluation environments using AWS CloudFormation, run comparative tests across multiple vendor solutions simultaneously, and then promote the selected software directly to their AWS Service Catalog once evaluation is complete.
What Is AWS Service Catalog?
AWS Service Catalog is a managed AWS service that lets organizations create and centrally manage approved IT service portfolios. Administrators can define catalogs of pre-approved resources — including virtual machine images, databases, multi-tier application stacks, and other AWS-native services — that end users can then self-provision in a governed, compliant way.
By integrating PoC outputs directly into AWS Service Catalog, teams close the gap between software evaluation and production deployment, reducing re-work and ensuring that only vetted configurations enter the live environment.
What the prooV and AWS Service Catalog Integration Enables
According to the announcement, the integration supports the following enterprise workflows:
- Side-by-side vendor comparison: Evaluate multiple third-party software options simultaneously against defined business and technology KPIs, rather than testing each vendor sequentially.
- Pre-deployment configuration testing: Fine-tune software configurations in an isolated PoC environment before committing to production deployment, reducing the risk of post-deployment issues.
- Direct deployment to AWS Service Catalog: Once a PoC evaluation concludes and a solution is selected, the validated software configuration can be pushed directly to the enterprise’s AWS Service Catalog, maintaining compliance and governance throughout.
- CloudFormation-based environment setup: PoC environments are provisioned using AWS CloudFormation, enabling repeatable, infrastructure-as-code-driven setup and teardown of evaluation sandboxes.
Why This Matters for DevOps and Platform Engineering Teams
For DevOps and platform engineering teams, the integration addresses a real operational challenge: maintaining the speed of innovation without sacrificing security, compliance, or architectural consistency.
By enforcing PoC evaluation through a structured platform that integrates natively with AWS Service Catalog, organizations can:
- Standardize how new technologies are evaluated and approved across business units.
- Avoid shadow IT by giving teams a sanctioned, self-service path to test and adopt new tools.
- Surface performance bottlenecks, scaling limitations, and security risks earlier in the software selection lifecycle — before production traffic is involved.
- Reduce the time from vendor selection to production readiness by eliminating manual handoffs between the PoC team and the infrastructure team.
“CIOs today need to make quick, yet insightful decisions on which application is best for their business. Using prooV, enterprises can assess multiple technologies simultaneously to identify feature sets, scaling challenges, performance bottlenecks, and security risks before releasing an application to production. This strategic integration with AWS gives organizations an extra level of assurance on how a new solution will operate in its production environment before implementation.”
— Toby Olshanetsky, CEO and Co-Founder, prooV
About prooV
prooV describes itself as an end-to-end proof-of-concept platform for third-party software evaluation. The company was founded by serial entrepreneurs who experienced the inefficiencies of traditional PoC processes firsthand. Its platform is designed to help global enterprises evaluate and adopt new technologies more quickly and at lower cost than conventional approaches.