Data-Driven Decision Making – Product Management with Hypotheses Key Takeaways Stating Product Conjectures or Hypotheses in plain English is a common practice in Product Management. In order to make data-driven decisions using Hypotheses, they need to be formulated in a way that lends itself to automated evaluation. Hypotheses can be formulated semi-formally using Capability / Outcome / Measurable Signal triples, which allows for a good mix of qualitative and quantitative specifications. Automated evaluation of Hypotheses requires development capacity to be planned for software developers as part of

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