Originally announced June 2, 2020 via GlobeNewswire. Source: globenewswire.com
JFrog Takes swampUP Virtual for 2020
JFrog, the enterprise DevOps platform company behind the concept of “Liquid Software,” announced in June 2020 that its annual community conference — swampUP — would move entirely online in response to the COVID-19 pandemic. Rather than simply shifting the format, JFrog used the transition as an opportunity to give back: all registration proceeds were donated to COVID-19 charities.
The event was scheduled across two regional windows:
- Americas: June 23–24, 2020
- EMEA & APAC: June 30 – July 1, 2020
Conference Format: Training First, Then the Main Event
swampUP 2020 followed a two-day structure designed to balance practical skill-building with strategic thought leadership:
- Day 1 — Hands-On Training: Specialized instructor-led courses targeting DevOps and DevSecOps practitioners. Sessions were designed to give attendees immediately applicable skills in areas such as automation, container management, and security practices.
- Day 2 — Main Conference: An industry keynote followed by more than 30 breakout sessions organized into four tracks:
- Cloud Native
- DevSecOps
- Enterprise DevOps
- Digital Transformation
Speakers and contributors came from organizations including Google, Microsoft, and Adobe, among others.
Featured Speakers
JFrog assembled a roster of well-known DevOps practitioners and industry voices for the event, including:
- Kohsuke Kawaguchi — Co-CEO, Launchable, Inc., and creator of Jenkins
- John Willis — Vice President of DevOps and Digital Practices, Red Hat
- Wayne Chatelain — Senior Manager of Software Engineering, Capital One
- Jessica Deen — Azure Avenger (Microsoft cloud and developer advocacy)
DevOps With a Mission: Charitable Giving in Unprecedented Times
The decision to donate all registration proceeds to COVID-19 research was central to the 2020 event’s identity. JFrog co-founder and CEO Shlomi Ben Haim framed the initiative as an extension of the company’s community-first philosophy:
“Since JFrog’s inception, we’ve partnered with the community to bring top tools and methodologies to the market, always with the developer in mind. Community safety also means we can’t all be together in the usual way, but the need to share is still there. We wanted to partner again with the open-source and DevOps communities and deliver not only the top-shelf content they’re used to from swampUP, but also to give back to our global communities as we collectively accelerate the cure for this virus.”
— Shlomi Ben Haim, Co-Founder and CEO, JFrog
Key Topics Covered at swampUP 2020
The sessions were designed to address the state of modern software delivery, with particular emphasis on:
- Software distribution — Managing binaries and release artifacts at scale
- Container ecosystems — Docker image management, Kubernetes integration, and container security
- Automation — CI/CD pipeline design and toolchain integration
- Security (DevSecOps) — Shifting security left and integrating vulnerability scanning into the development lifecycle
- Package management — Universal artifact repository strategies using tools like Artifactory
About JFrog
JFrog is an enterprise DevOps platform company whose products — including Artifactory, Xray, and Pipelines — are used to manage, secure, and distribute software from code to production. The company describes its mission as enabling “Liquid Software”: a model in which software updates flow continuously and securely to end users with zero downtime. As of the 2020 announcement, JFrog reported serving more than 5,600 enterprise customers across industries. JFrog products are available as open-source and commercial editions, with cloud hosting options on AWS, Microsoft Azure, and Google Cloud Platform.