Originally published via PRNewswire, September 5, 2019. Source: finance.yahoo.com
Accenture and Google Cloud Bring AGBG to Indonesia
On September 5, 2019, Accenture and Google Cloud announced the strategic expansion of the Accenture Google Cloud Business Group (AGBG) into Indonesia. The move was aimed at helping Indonesian enterprises modernize their IT infrastructure and accelerate adoption of cloud technologies by combining Accenture’s industry consulting expertise with Google Cloud’s platform capabilities.
The expansion was driven in part by Indonesia’s rapidly growing middle class, which both organizations identified as a significant opportunity for businesses investing in digital transformation, customer experience, and data-driven services.
Why Indonesia? The Middle Class Growth Opportunity
According to Accenture research titled “Pivoting to the Future”, a majority of companies surveyed in Indonesia agreed that technology is the primary driver of innovation, and many planned to migrate their infrastructure to the cloud. The research also indicated that Indonesian companies preferred leveraging new technologies to grow their existing customer bases rather than solely acquiring new ones.
“Indonesia’s growing middle class consumers is the main reason for this expansion to Indonesia,” said Seong Kim Ho, Country Managing Director for Accenture in Indonesia. “We would like to help clients enable multi-channel customer interactions and improve access to self-service and issue resolution capabilities, while decreasing the cost to service each customer.”
Three Core Focus Areas for Indonesian Enterprises
The AGBG partnership in Indonesia targets three primary areas of enterprise transformation:
- Multi-channel customer interactions: Enabling seamless engagement across voice and digital channels, including AI-powered contact centre capabilities.
- Data management improvement: Helping organisations consolidate and govern enterprise data to derive actionable insights.
- Hyper-personalisation: Building tailored marketing, sales and service experiences by combining Google Marketing Platform data with other enterprise data sources.
A key technology underpinning the customer interaction work is Accenture’s Contact Center AI (CCAI) solution, which leverages Google Cloud’s AI and machine learning capabilities to enable end-to-end customer interaction across both voice and digital channels.
Industry Priorities: Retail, CPG, and Health
AGBG’s initial industry focus in Indonesia centres on retail, consumer packaged goods (CPG), and healthcare. Within these sectors, the collaboration targets several specific capability areas:
- AI and ML-driven business processes: Building next-generation workflows that use artificial intelligence and machine learning to create new enterprise value.
- Cloud infrastructure modernisation: Migrating workloads to Google Cloud and providing managed services tailored to the platform.
- Managed SAP on Google Cloud Platform (GCP): Delivering managed SAP solutions for clients running SAP workloads, bringing global scale to GCP-hosted SAP environments.
- Customer experience through data integration: Combining Google Marketing Platform data with enterprise data sources to generate deeper customer insights and drive engagement.
- G Suite enterprise rollout: Scaling Google’s cloud-native productivity platform (G Suite) across organisations to modernise collaboration and workforce tooling.
SAP Migration Example: BBVA Seguros
One concrete example cited at the time of the announcement was BBVA Seguros, where Accenture was implementing an SAP S/4HANA migration to Google Cloud. The stated goals of that engagement included leveraging GCP’s infrastructure performance, taking advantage of consumption-based pay-per-second pricing, and enabling innovation at scale to support BBVA Seguros’s business model transformation.
Accenture Google Cloud Center of Excellence
As part of the Indonesia expansion, the AGBG partnership planned to launch an Accenture Google Cloud Center of Excellence. The centre was intended to develop solutions in high-growth areas, accelerate client adoption of Google Cloud, and bring in global talent to build capabilities within the local Indonesian workforce.
“AGBG combines Accenture’s extensive industry knowledge with the power of Google Cloud technology to help our customers in Indonesia solve complex technology challenges and explore new business models in a digital era,” said Tim Synan, Regional Director, Google Cloud in Southeast Asia.
Practitioner Scale and Training
At the time of the announcement, Accenture reported approximately 1,000 practitioners trained on Google Cloud technologies and stated its intention to more than double that number during fiscal year 2019 (FY19).
Context: What the AGBG Partnership Means for DevOps and Cloud Teams
For engineering and DevOps teams working within large Indonesian enterprises, this type of SI-hyperscaler partnership typically translates into structured migration pathways, pre-built reference architectures, and access to certified practitioners who can accelerate time-to-cloud. Key practical takeaways from this kind of partnership announcement include:
- Managed service offerings often reduce the operational burden on internal teams during initial cloud migrations.
- Centers of Excellence can provide internal teams with training resources, best practices documentation, and architecture review support.
- SAP-on-GCP engagements are complex multi-year programmes; consumption-based pricing models can meaningfully affect total cost of ownership calculations versus on-premises licensing.
- AI-assisted contact centre tooling (such as CCAI) integrates with existing telephony stacks, but typically requires data pipeline work to connect voice data with CRM and analytics platforms.
This article is based on the original PRNewswire press release issued on September 5, 2019, as reported by finance.yahoo.com.