Teradata Announces Major Partnership with Google


Teradata announced that its flagship solution Teradata Vantage will soon be available on Google Cloud. The Google partnership expands Teradata’s cloud reach to all three leading public cloud companies, offering its customers greater flexibility.

“Adding Google Cloud Platform to the global footprint already offered by Teradata will provide customers with unrivaled choice and flexibility with how and where they use Teradata Vantage,” said Ashish Yajnik, VP of product management, Teradata. “Plus, with native support for low-cost storage, organizations will be able to access and query all of their data, regardless of where it is, to get an unrivaled view of virtually every aspect of their business.”

The news was announced at the solution provider’s annual user conference, Teradata Universe, held last week at the Denver Convention Center.  

Thousands of Teradata clients and users enjoyed five days of education and networking in and around the convention center, with a full docket of educational sessions catering to all of the industries the solution provider serves.

Teradata made a number of major announcements at the conference including:

  • Teradata Vantage on Google Cloud Platform.
  • Native support for low-cost storage
  • Pay-as-you-go Vantage pricing
  • Hadoop Migration Program
  • Debut of Vantage Analysts and Vantage Customer Experience


On the third day of the conference Teradata made the announcement that it will soon expand its public cloud deployment offerings to include Google Cloud Platform (GCP). Offering Vantage on GCP means that Teradata manages the performance, security, availability and operations of the enterprise analytic environment using Vantage software and GCP compute and storage infrastructure.

Many companies have chosen Google Cloud as their preferred cloud service provider, and by partnering with Google Cloud, Teradata offers its customers the powerful analytic capabilities they need in the public cloud environment they prefer.

“Teradata customers want to get as much value out of their data as possible, so we are delighted to partner with Teradata to connect them to Google Cloud to reduce infrastructure costs, enhance cloud security, and scale seamlessly,” said Kevin Ichhpurani, corporate vice president, global ecosystem, Google Cloud. “Google and Teradata will work together to tightly integrate Google Cloud services like AI and Google Cloud Storage into Vantage to bring advanced capabilities to our joint customers.”

Teradata Vantage on GCP is planned to be available in 2020. Teradata is offering select customers a private preview during the first half of 2020 upon request.


With native support for low-cost storage – via object stores Amazon S3 and Azure Blob – Teradata is ensuring that Vantage customers can query all their data, to get a complete and integrated view of their business. Teradata also plans to expand its native support to Google Cloud Storage as a part of its partnership with Google Cloud.
Low-cost storage is used for capturing and retaining all data at raw fidelity from each source, such as equipment sensors, Internet clickstreams, customer service calls, social media accounts and more. Native access to low-cost object stores is in private preview now, with general availability planned for the first half of 2020.


With the addition of consumption – or pay-as-you-go – pricing for Vantage, Teradata gives its customers the freedom to perform complex analytics on any amount of data and pay only for resources used, down to the millisecond, with zero upfront commitment.

This shifts the deployment risk from customers to Teradata, a huge value-add for enterprises seeking maximum financial and operational flexibility.Consumption pricing for Teradata Vantage has limited availability now, with general availability planned in the first half of 2020.


Many retailers invested significant time and money in Hadoop, but the industry has since evolved to an architecture that embraces the separation of compute and storage, leveraging cloud object stores. The shift away from Hadoop has created substantial uncertainty in a market that increasingly values predictability in both cost and performance.
Teradata is addressing this growing concern in the market by offering its migration knowledge and professional services experience to help customers gracefully transition their analytic ecosystems to the cloud, reducing risk while maintaining a low total cost of ownership via inexpensive cloud storage.
Hadoop migration services are now available globally. Cost for services is tailored, based on needs from the customer’s specific environment.


From the mainstage the leadership team at Teradata announced the availability of Vantage Customer Experience (CX). Vantage CX helps brands deliver relevant, personalized experiences in real time, to drive incremental revenue and lower the cost-to-serve.

“Vantage Customer Experience provides marketing and CX professionals with a best-in-class, tailored experience,” said Reema Poddar, chief product officer, Teradata. “Using Vantage as an enterprise customer data platform, ensures they have the autonomy and ease-of-use they need to integrate, analyze and activate customer data.”

Vantage CX builds upon the capabilities of Vantage, so organizations can focus on customer growth, retention, satisfaction and increasing revenue from customer acquisition, rather than managing IT infrastructure. Vantage Customer Experience is in limited availability, with general commercial availability in Q1 2020.
Key features of the new solution include:

  • Unify Customer Data. Vantage CX is built for citizen data integrators who demand agility to experiment and capitalize on rapidly depreciating data. The solution’s foundation is based on enterprise governance, scale, reliability and security provisioned by data integrators with Vantage.   
  • Turn Data into Insight. There is no coding required for marketers and CX professionals to leverage intuitive advanced analytics in Teradata Vantage, including Path for understanding the customer journey, Text for sentiment analysis, Cluster for hyper-segmentation, and Machine Learning to optimize the next best offer.
  • Turn Insights into Action. Data insights are actionable by simply selecting customers from a variety of visualizations. Teradata’s previous capabilities around customer interaction management (CIM) to coordinate cross- channel communications and real-time interaction manager (RTIM), which uses machine learning to analyze real-time customer events in the context of past behaviors to accurately predict next best offers, have been modernized for the cloud and deployed as one fully integrated application. 


With Vantage Anlyst, in addition to providing an integrated data and analytics environment that delivers cross-functional analytics at scale, Teradata Vantage now enables rapid self-service discovery and machine learning across multiple data sources and types, leading to faster and richer insights, and better business outcomes.
“Business analysts lack the tools needed for self-service data loading, discovery, machine learning and other advanced analytics,” said Poddar. “Teradata now offers Vantage Analyst in the cloud to make it simple to perform guided data science analytics without having to write a single line of code.”
Vantage Analyst also visualizes hidden associations and patterns in the data, helping business analysts discover new actionable business opportunities. It makes it possible to perform quick iteration and hypotheses testing that increase the proportion of business analysts’ time spent on finding valuable business-changing insights.

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