Source- searchitoperations.techtarget.com Online video consumption has been increasing tremendously with rapid change in consumer expectations to have seamless viewing experience across various digital devices. To capture this growing demand, it is critical for digital service providers (DSPs) to deliver fast-track rollout of next-gen media services. Moreover, to counter the growing influence of over-the-top content providers (OTTs), DSPs must deliver media services that are high quality, right the first time and consistent, along with creating competitive advantage through speed to market. However,