5 Lessons in Digital Transformation From Brazil’s Retail Giant – Magalu

Source:-forbes.comLauded as “the Amazon of Brazil,” retailer Magazine Luiza, or Magalu, has cemented itself as one of the most spectacular digital transformation success stories in any industry.  From launching an online marketplace to speeding up deliveries with an Uber-like service, the company has aggressively harnessed technology to better serve its customers—and customers have responded, helping the company’s fortunes to skyrocket. Between January 2015 and summer 2019, Magalu’s stock price increased more than 18,000% in value—eye-popping in any context and truly remarkable given that

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