Originally announced via PRWeb on May 19, 2020. This article summarizes the Copado DevOps Days event series and its significance for the Salesforce DevOps ecosystem.
What Was Copado DevOps Days?
In May 2020, Copado — a native DevOps platform built for Salesforce — announced DevOps Days, a series of global virtual events billed as the largest Salesforce DevOps event in the world at the time. Launched against the backdrop of the COVID-19 pandemic, the series was designed to help organizations accelerate their shift to digital business models by bringing DevOps principles, tooling, and certification to the Salesforce ecosystem.
The event spanned five regions across several weeks, combining keynote presentations, hands-on technical training, partner sessions, and professional certification — all delivered virtually.
Why DevOps Days, and Why in 2020?
The COVID-19 pandemic dramatically compressed timelines for digital transformation initiatives. Projects that organizations had previously treated as long-term aspirations suddenly became urgent operational requirements. For Salesforce-heavy enterprises, this meant accelerating deployment cycles, improving release governance, and scaling their development practices — all core problems that DevOps addresses.
“COVID-19 has been a catalyst for change across the globe, with experts claiming that it is accelerating digital transformation for every company. Projects that were once a nice-to-have have become a need-to-have literally overnight. DevOps is the engine to bring Salesforce digital transformation projects to market quickly.”
Ted Elliott, Chief Executive Officer, Copado
Copado positioned DevOps Days as a direct response to this surge in demand, providing the Salesforce ecosystem with the skills and frameworks needed to plan and execute digital transformation strategies at speed.
Event Partners and Speakers
Copado partnered with several well-known Salesforce ecosystem companies to deliver the event series:
- Salesforce — Peter Coffee, Vice President of Strategic Research at Salesforce, delivered the welcome address.
- Elements Cloud — a Salesforce metadata and dependency mapping tool.
- OwnBackup — a data backup and recovery platform for Salesforce.
- Provar — a test automation platform purpose-built for Salesforce.
The opening keynote, “5 Steps to Salesforce DevOps Nirvana,” was presented by David Brooks, Vice President of Product at Copado. Additional sessions were led by Copado executives and DevOps practitioners covering practical implementation guidance.
Event Tracks: What Attendees Could Learn
Each regional event was structured around four dedicated tracks, catering to different roles within the Salesforce DevOps ecosystem:
1. Leadership Track
Targeted at executives and senior stakeholders, this track featured thought leaders discussing the current state of Salesforce DevOps, exclusive product roadmap insights, and strategies for improving organizational performance.
2. Partner Track
Designed for Salesforce implementation partners and ISVs, this track covered how to deliver best-in-class DevOps outcomes for clients and how to leverage DevOps expertise to build new revenue streams within consulting and SI practices.
3. Technology Track
A technical deep dive into the Salesforce continuous integration and continuous delivery (CI/CD) lifecycle. Sessions addressed how to plan, build, deploy, and manage large-scale Salesforce projects — covering topics such as metadata management, pipeline configuration, environment branching strategies, and release automation.
4. Certification Track
Aimed at Salesforce technical professionals looking to formalize their DevOps knowledge. Each attendee received a $250 voucher toward the Copado DevOps Certification exam.
Global Virtual Event Schedule
The five-region schedule rolled out across May and June 2020:
| Date | Region |
|---|---|
| May 20, 2020 | North America |
| June 10, 2020 | Europe |
| June 17, 2020 | India |
| June 24, 2020 | Australia / New Zealand |
| June 30, 2020 | Latin America |
Certification Program Context
Copado had launched its Salesforce DevOps Certification program in December 2019, setting an ambitious target of training 10,000 professionals during 2020. By the time DevOps Days was announced in May 2020, the company reported certifying more than 1,000 DevOps professionals per month — a pace that the DevOps Days series was designed to accelerate further.
About Copado
Founded in 2013, Copado is a native DevOps platform purpose-built for the Salesforce ecosystem. Its platform covers Agile Planning, Release Management, and Compliance & Testing. At the time of this announcement, Copado counted more than 250 enterprise customers — including MassMutual, Shell, and Vlocity — and reported processing over 50 million transactions per month. The company held a 100% positive feedback rating on the Salesforce AppExchange. Copado is backed by Insight Venture Partners and Salesforce Ventures.
Key Takeaways for Salesforce DevOps Practitioners
- Virtual event formats made high-quality DevOps training globally accessible during a period when in-person conferences were impossible.
- The Salesforce DevOps space was maturing rapidly in 2020, with growing ecosystem demand for CI/CD tooling, release automation, and certified practitioners.
- Certification programs specific to Salesforce DevOps tooling (as opposed to generic DevOps certifications) were emerging as a meaningful credential for Salesforce professionals.
- Partnership ecosystems — combining deployment, backup, testing, and metadata tooling — were beginning to define the modern Salesforce DevOps stack.