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Introduction
In today’s competitive digital landscape, first impressions matter more than ever. User onboarding tools play a critical role in helping businesses guide new users through their product journey seamlessly, ensuring they understand the value quickly and stay engaged. In 2025, as customer expectations evolve and software ecosystems become more complex, businesses need onboarding solutions that go beyond basic tutorials.
The best user onboarding tools help organizations create personalized experiences, automate walkthroughs, provide in-app guidance, track user behavior, and measure engagement. Whether you’re a SaaS platform, an e-commerce brand, or a mobile app, a smooth onboarding process directly impacts user retention, conversion rates, and customer satisfaction.
In this blog, we’ll cover the top 10 user onboarding tools in 2025—exploring their features, pros, cons, pricing, and ratings—to help you choose the right solution for your business.
Top 10 User Onboarding Tools in 2025
1. Userpilot
Short Description:
Userpilot is a no-code onboarding platform designed for SaaS businesses. It enables personalized onboarding flows, feature adoption campaigns, and in-app messaging without heavy development work.
Key Features:
- No-code onboarding flow builder
- Personalized in-app experiences
- NPS and feedback collection
- A/B testing for onboarding flows
- Detailed product analytics
- Multi-language support
Pros:
- Easy to set up with minimal coding
- Excellent analytics and reporting
- Supports feature-specific onboarding
Cons:
- Limited customization in lower-tier plans
- Best suited for mid-to-large SaaS companies
2. Pendo
Short Description:
Pendo combines onboarding, product analytics, and customer feedback to help companies improve user adoption and retention.
Key Features:
- In-app guides and tooltips
- Product usage analytics
- Customer feedback and surveys
- Mobile and web app support
- Role-based onboarding flows
- Integration with CRMs and analytics tools
Pros:
- Unified platform for analytics and onboarding
- Excellent segmentation and targeting features
- Strong enterprise support
Cons:
- Learning curve for beginners
- Pricing can be high for startups
3. WalkMe
Short Description:
WalkMe is a Digital Adoption Platform (DAP) designed for enterprises to simplify onboarding and drive software adoption across multiple platforms.
Key Features:
- In-app walkthroughs and interactive tutorials
- AI-powered recommendations
- Automation for repetitive tasks
- Employee and customer onboarding
- Enterprise-level analytics
Pros:
- Ideal for large organizations
- Reduces training costs significantly
- Scales well across multiple platforms
Cons:
- Complex setup for smaller teams
- Higher pricing structure
4. Appcues
Short Description:
Appcues focuses on enabling businesses to deliver personalized user onboarding experiences using interactive product tours and announcements.
Key Features:
- Drag-and-drop onboarding builder
- Personalized product tours
- Feature adoption tracking
- In-app announcements and banners
- Advanced user segmentation
Pros:
- Extremely user-friendly interface
- Great customization options
- Easy integration with analytics tools
Cons:
- Lacks robust analytics compared to Pendo
- Limited free-tier features
5. Whatfix
Short Description:
Whatfix is an enterprise-focused onboarding platform offering interactive guides, in-app support, and employee training capabilities.
Key Features:
- Multi-format onboarding content (videos, popups, etc.)
- Contextual in-app guidance
- Self-help widgets
- Integration with LMS and CRMs
- AI-driven task automation
Pros:
- Versatile for both customers and employees
- Reduces support queries significantly
- Excellent integration capabilities
Cons:
- Overkill for small startups
- Setup may require technical expertise
6. UserGuiding
Short Description:
UserGuiding is a simple, cost-effective onboarding tool tailored for startups and SMBs.
Key Features:
- No-code onboarding flows
- Checklist-based onboarding
- Resource centers and knowledge bases
- Product adoption analytics
- Integration with major CRMs
Pros:
- Affordable pricing for small teams
- Beginner-friendly interface
- Quick setup and deployment
Cons:
- Limited customization compared to Appcues
- Basic analytics dashboard
7. Chameleon
Short Description:
Chameleon offers highly customizable onboarding experiences with a focus on modern, minimalistic product tours.
Key Features:
- Interactive onboarding widgets
- Product surveys and microsurveys
- In-app messages and nudges
- Custom CSS for styling
- Integration with analytics platforms
Pros:
- Very flexible design customization
- Supports advanced targeting
- Great for SaaS products
Cons:
- Steeper learning curve than UserGuiding
- Pricing is on the higher side
8. Helppier
Short Description:
Helppier is an onboarding and in-app support tool ideal for businesses looking to create tutorials, popups, and walkthroughs easily.
Key Features:
- No-code onboarding builder
- Video-based onboarding options
- Self-service knowledge base
- In-app surveys and feedback forms
- Role-based user targeting
Pros:
- Budget-friendly solution
- Simple, clean UI
- Supports multilingual onboarding
Cons:
- Limited automation features
- Less robust analytics
9. Userlane
Short Description:
Userlane is an automation-first onboarding platform designed to simplify complex enterprise software adoption.
Key Features:
- Real-time in-app training
- Interactive guidance with tooltips
- Task automation workflows
- Employee onboarding at scale
- GDPR-compliant analytics
Pros:
- Perfect for large-scale employee training
- Reduces dependency on traditional training manuals
- Intuitive, self-guided onboarding
Cons:
- Less suited for SMBs
- Pricing not transparent
10. Apty
Short Description:
Apty focuses on enterprise digital adoption, combining onboarding, analytics, and productivity tools.
Key Features:
- AI-powered onboarding assistance
- Process compliance tracking
- Contextual in-app walkthroughs
- Cross-platform onboarding
- Integration with ERP, CRM, and HRMS
Pros:
- Excellent for enterprise onboarding
- Ensures compliance and efficiency
- Scales across multiple business units
Cons:
- Not ideal for small businesses
- Initial setup can be time-consuming
Comparison Table
| Tool Name | Best For | Platforms Supported | Standout Feature | Pricing | Rating (G2/Capterra) |
|---|---|---|---|---|---|
| Userpilot | SaaS startups & SMBs | Web | No-code personalized flows | Starts at $249/mo | 4.7/5 |
| Pendo | Mid to large businesses | Web, Mobile | Unified analytics + onboarding | Custom pricing | 4.6/5 |
| WalkMe | Enterprises | Web, Desktop, Mobile | AI-driven digital adoption | Custom pricing | 4.5/5 |
| Appcues | SMBs & SaaS products | Web | Drag-and-drop onboarding | Starts at $249/mo | 4.7/5 |
| Whatfix | Enterprises | Web, Mobile | Multi-format onboarding | Custom pricing | 4.6/5 |
| UserGuiding | Startups & SMBs | Web | Affordable no-code onboarding | Starts at $89/mo | 4.5/5 |
| Chameleon | SaaS companies | Web | Highly customizable tours | Starts at $279/mo | 4.4/5 |
| Helppier | SMBs | Web | Multilingual onboarding | Starts at $99/mo | 4.3/5 |
| Userlane | Enterprises | Web, Desktop | Automated in-app guidance | Custom pricing | 4.6/5 |
| Apty | Enterprises | Web, Mobile | Process compliance tracking | Custom pricing | 4.5/5 |
Which User Onboarding Tool Is Right for You?
- For Startups & SMBs: Go with UserGuiding or Helppier for affordability and ease of use.
- For SaaS Products: Userpilot and Appcues are ideal for creating personalized onboarding flows.
- For Enterprises: WalkMe, Whatfix, and Apty offer enterprise-grade digital adoption at scale.
- For Analytics-Focused Teams: Choose Pendo or Chameleon for advanced segmentation and reporting.
- For Employee Training: Userlane and Whatfix excel in simplifying complex software adoption.
Conclusion
In 2025, user onboarding tools have evolved into powerful digital adoption platforms, helping businesses deliver personalized, automated, and efficient onboarding experiences. The right tool depends on your company size, budget, and user experience goals.
To make the best decision:
- Start with a free trial or demo
- Compare pricing and features
- Choose a solution that integrates seamlessly with your existing stack
A smooth onboarding experience not only drives user retention but also boosts overall customer satisfaction and product adoption.
FAQs
1. What are user onboarding tools?
User onboarding tools help guide new users through a product or service, ensuring they understand its value and features quickly.
2. Why are onboarding tools important in 2025?
With increasing competition, effective onboarding reduces churn, boosts engagement, and improves customer satisfaction.
3. Which onboarding tool is best for SaaS startups?
Userpilot and Appcues are excellent for SaaS startups due to their no-code flows and personalized experiences.
4. Do these tools require coding skills?
Most tools like UserGuiding, Appcues, and Userpilot are no-code or low-code, making them beginner-friendly.
5. How do I choose the right onboarding tool?
Evaluate your company size, budget, and user needs—then select a platform that aligns with your goals.