Introduction

In 2025, Social Selling Tools have become essential for businesses aiming to build meaningful relationships with prospects across digital channels—especially on platforms like LinkedIn, Twitter (X), and Instagram. These tools help sales teams identify leads, nurture connections, and streamline engagement without relying on traditional cold calls and emails.

With buyers now preferring to research brands and sellers before reaching out, social selling has moved from being a “nice-to-have” to a critical competitive advantage. Whether you’re a small business owner, solo entrepreneur, or part of a large sales team, adopting the right social selling tool can enhance visibility, automate interactions, and drive conversions.

In this post, we break down the Top 10 Social Selling Tools Tools in 2025, explore their features, pros and cons, and help you choose the one that best fits your business goals.

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Top 10 Social Selling Tools Tools (for 2025)

1. LinkedIn Sales Navigator

Short Description:
LinkedIn Sales Navigator is the gold standard for B2B social selling. It empowers professionals to connect, engage, and convert prospects directly on LinkedIn.

Key Features:

• Advanced lead and company search filters
• Real-time alerts for job changes and buyer intent
• InMail messaging beyond your network
• CRM integrations (Salesforce, HubSpot)
• Saved lead lists and account recommendations
• TeamLink for warm introductions
• Activity tracking and reporting

Pros:

• Best-in-class for B2B selling
• Deep integration with LinkedIn network

Cons:

• Expensive for small businesses
• Limited outside LinkedIn platform

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2. Hootsuite

Short Description:
A comprehensive social media management tool that also supports social selling with lead discovery, monitoring, and engagement workflows.

Key Features:

• Stream monitoring for mentions and keywords
• Inbox for managing DMs and comments
• Team collaboration & approval workflows
• CRM integrations with Salesforce
• Auto-scheduling & content suggestions
• Custom dashboards and analytics

Pros:

• Multi-platform support
• Scalable for teams

Cons:

• Learning curve for new users
• Premium plans required for integrations

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3. Sprout Social

Short Description:
Sprout Social offers social CRM, sales engagement tracking, and sentiment analysis—ideal for teams managing leads across multiple platforms.

Key Features:

• Unified inbox for real-time engagement
• Smart inbox filters for prospects
• Social listening & sentiment analysis
• Customizable reports & analytics
• Social CRM features for lead notes
• Automated workflows for lead follow-ups

Pros:

• Built-in social CRM
• Strong reporting features

Cons:

• Premium pricing
• May be overkill for solo sellers

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4. Zoho Social

Short Description:
Zoho Social offers budget-friendly features for social selling, lead tracking, and publishing, especially suited for small businesses.

Key Features:

• Social lead tracking with CRM sync
• Keyword and brand monitoring
• Automated post scheduling
• Custom roles for teams
• Lead enrichment from social profiles
• Integrated with Zoho CRM

Pros:

• Affordable pricing
• Seamless Zoho ecosystem integration

Cons:

• Not ideal for large enterprises
• Limited advanced analytics

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5. Brand24

Short Description:
Brand24 is a powerful social listening tool that helps sales teams identify buying signals and mentions across the web.

Key Features:

• Real-time brand and keyword tracking
• Sentiment analysis on social conversations
• Mention analytics and trending scores
• Email alerts and mobile app notifications
• Influencer score tracking
• Shareable reports for teams

Pros:

• Strong lead identification through social listening
• Intuitive interface

Cons:

• No direct engagement features
• Requires manual follow-up

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6. HubSpot Social Inbox

Short Description:
Integrated with HubSpot CRM, this tool offers social monitoring, engagement, and lead nurturing through a single dashboard.

Key Features:

• Lead engagement via social interactions
• Auto-create contacts from social activity
• Smart lead segmentation
• CRM-based task automation
• Post scheduling and publishing
• In-depth performance tracking

Pros:

• Seamless CRM and social selling alignment
• Excellent lead attribution

Cons:

• Works best with other HubSpot tools
• Limited social platforms supported

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7. Drift Prospector

Short Description:
Designed for B2B sellers, Drift Prospector tracks high-intent buyer behavior on your site and enables conversational engagement.

Key Features:

• Buyer intent signals from web and email
• Slack-style notifications for warm leads
• Personalized sales outreach workflows
• Real-time chat with chatbot handoff
• Integration with CRM and ABM platforms
• Activity prioritization dashboard

Pros:

• Great for high-ticket B2B selling
• Strong conversational interface

Cons:

• Requires website integration
• Not ideal for social platforms like Instagram

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8. Nimble

Short Description:
Nimble combines social media streams with CRM capabilities to help you manage and nurture relationships effectively.

Key Features:

• Social profile enrichment from email and networks
• Browser extension for contextual insights
• Unified contact management
• Pipeline and deal tracking
• Social signals and history per contact
• Integration with Gmail, Outlook, and LinkedIn

Pros:

• Easy-to-use interface
• Great for relationship-based selling

Cons:

• Limited automation
• Fewer analytics than competitors

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9. Leadfeeder

Short Description:
Leadfeeder identifies which companies visit your website and integrates with social channels to help you engage the right contacts.

Key Features:

• Company-level visitor tracking
• LinkedIn contact suggestions
• CRM and sales tool integration
• Lead scoring based on behavior
• Email notifications for high-intent visitors
• Account-level engagement filters

Pros:

• Great for ABM strategies
• Works silently in the background

Cons:

• Not a full social tool—needs complementing platforms
• Lacks direct messaging options

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10. Outreach.io

Short Description:
A powerful sales engagement platform with capabilities for multi-channel outreach, including social touches, email, and voice.

Key Features:

• Multi-step outreach sequences
• LinkedIn messaging integration
• AI-powered task prioritization
• Deal insights and forecasting
• Sales rep performance metrics
• Email + social + call orchestration

Pros:

• Enterprise-level features
• Excellent for SDRs and sales teams

Cons:

• Expensive for smaller companies
• Requires onboarding and training

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Comparison Table

Tool Name	Best For	Platform(s) Supported	Standout Feature	Pricing	G2/Capterra Rating
LinkedIn Sales Navigator	B2B prospecting	LinkedIn	InMail + Advanced Search	Starts at $99/mo	4.5/5
Hootsuite	Cross-platform engagement	Twitter, Facebook, IG, LinkedIn	Unified social inbox + scheduling	Starts at $99/mo	4.1/5
Sprout Social	Mid-large teams	All major platforms	Social CRM + smart inbox	Starts at $249/mo	4.3/5
Zoho Social	Budget teams	Twitter, FB, LinkedIn, IG	Zoho CRM integration	Starts at $15/mo	4.5/5
Brand24	Social listening focus	Web + social	Sentiment + brand alerts	Starts at $99/mo	4.6/5
HubSpot Social Inbox	HubSpot CRM users	Twitter, Facebook, LinkedIn	Lead-to-CRM automation	Included in Pro plans	4.4/5
Drift Prospector	Conversational B2B sales	Web + CRM	Buyer intent insights	Custom pricing	4.2/5
Nimble	Small business CRM+Social	Gmail, Outlook, LinkedIn	Social profile enrichment	Starts at $29.90/mo	4.4/5
Leadfeeder	ABM and lead intelligence	Web + LinkedIn	Company visitor tracking	Starts at $139/mo	4.3/5
Outreach.io	Enterprise sales workflows	Email, LinkedIn, CRM	Multi-channel cadences	Custom pricing	4.6/5

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Which Social Selling Tools Tool is Right for You?

🧑‍💼 For Solo Sellers or Freelancers

• Nimble (budget-friendly CRM with social capabilities)
• Zoho Social (affordable and efficient)

🏢 For SMBs

• HubSpot Social Inbox (if already using HubSpot CRM)
• Hootsuite (great for managing engagement across platforms)

🏢 For Enterprises

• LinkedIn Sales Navigator (must-have for large B2B teams)
• Outreach.io (complete sales engagement suite)
• Sprout Social (collaborative and analytics-rich)

🎯 For ABM/Lead Intelligence

• Leadfeeder + Drift Prospector for behavior-based targeting

🔍 For Social Listening & Engagement

• Brand24 + Sprout Social for discovering new leads via conversations

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Conclusion

As social selling becomes a standard part of the modern sales process in 2025, leveraging Social Selling Tools tools is not optional—it’s mission-critical. These platforms not only save time but also increase close rates by nurturing relationships in the channels your buyers actually use.

Whether you’re a solo entrepreneur or an enterprise sales leader, the right tool can transform your team’s performance. Don’t hesitate to explore demos, free trials, or freemium versions before committing.

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FAQs

1. What are social selling tools used for?

They help salespeople identify, connect, and engage prospects on social media channels like LinkedIn, Twitter, and Instagram.

2. What’s the best social selling tool for LinkedIn?

LinkedIn Sales Navigator is the top choice for LinkedIn-specific outreach and lead management.

3. Are there free social selling tools available?

Yes, tools like Zoho Social (free version) and Nimble (trial) offer limited but useful capabilities.

4. Can social selling tools integrate with CRMs?

Yes, many tools (e.g., HubSpot, Zoho, Nimble) integrate directly with popular CRMs like Salesforce and HubSpot.

5. Which tool is best for small businesses?

Zoho Social and Nimble offer the best value for startups and SMBs.