VMware: Digital Experience Is Linked To Company Growth
Findings of the VMware digital employee experience survey show correlation between enabling employees with a positive digital experience (i.e. device choice/flexibility, seamless access to apps, remote work capabilities) and an organization’s competitive position, revenue growth and employee sentiment.
“Too often, the conversation about digital transformation focuses on the technology and leaves out a key ingredient to a winning strategy – attracting and retaining the best talent. To compete for the best talent, companies are prioritizing employee experience; which encompasses technology, workstyle and culture,” said Shankar Iyer, senior vice president and general manager, VMware. “Leaders committed to improving employee experience are adopting the digital workspace, a concept VMware pioneered three years ago. A digital workspace platform fuels modern digital experiences, which our survey revealed as being critically important to current and prospective employees as well as improving other key business outcomes.”
Digital employee experience favors growth
Employees’ ability to access the apps and information they need, from whatever device or location they choose, affects their ability to effectively plan, collaborate and execute. The VMware survey affirmed that providing employees with a seamless digital experience positively impacts business outcomes. This includes rate of growth, employee sentiment and talent recruitment.
Today’s leading companies are prioritizing their employees’ digital experience. Employees who rate their organization more competitively are significantly more likely to have a good digital employee experience at work; compared to those who rank their organization as a “follower.”
80 percent of employees at companies experiencing more than 15 percent revenue growth report they can easily find and install the right app for any new task/process at work; compared to 42 percent of employees at companies that are underperforming or not growing.
Digital employee experience retains top talent
Delivering a better digital employee experience also plays a role in workforce sentiment.
Respondents of the VMware study who say their organization gives them the ability to work from anywhere are significantly more likely to say they are proud of their organization.
They are also more likely to claim their organization has a progressive culture (71 percent vs. 28 percent), is recognized as one of the top places to work (70 percent vs. 29 percent) and provides good work-life balance (69 percent vs. 30 percent).
Finally, when it comes to attracting new talent, digital experience is something candidates are also noting. 73 percent of respondents agree that the flexibility of tools (e.g., technology, apps and devices) would influence their decision to apply or accept a position at a company.
What IT thinks it does – and what it actually delivers
95 percent of IT decision makers claim that they provide employees with the digital tools they need for their job. However, nearly half of employee respondents (42 percent) said they do not have the digital tools they need.
64 percent of employees do not feel they have a voice when it comes to which digital technologies they use; whereas 83 percent of IT decision maker respondents said employees do have a say in this.
Although delivery perceptions differ, both IT and employee respondents do agree on this — digital employee experience projects should be a top priority for their organizations. In fact, 87 percent of IT respondents agree with that statement compared to 78 percent of employee respondents.
Digital employee experience is a team sport
The VMware study revealed another gap that employers will want to note. There is a question of who is ultimately responsible for the overall employee experience. IT decision makers most often identified the Chief Information Officer; HR decision makers most often identified the Chief HR Officer; and employees most often identified the Chief Executive Officer.
Despite differences in perception of who is accountable for digital employee experience, nearly all respondents (89 percent) believe that HR and IT could work better together to improve the digital experience of employees.