Tech Marketing the Open Source Way: Lessons from RedHat and GitHub GitHub, a popular gathering place for open source projects and communities, is increasingly enabling brands to forge new, deeper and more engaging connections with audiences. Tim Yeaton, Chief Marketing Officer, Red Hat, shares his insights. Consumers want to trust the brands they love. So, marketers must ensure that engagement with their brands is authentic, personalized, and engaging. And the best way for them to do this, I would argue, is to be open. More than ever, communities are impacting

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