Source:-diginomica.com Retail consumers today demand personalized services and delivery, from online, to mobile, to in-store – a joined-up, omnichannel experience delivered in a cycle of swipes, clicks, chat and in-stores contact. These behaviors reflect just how much shoppers are today ‘in charge’ of their purchases and demand interactions that are responsive to their personal preferences. For many retailers, it’s a challenge to keep pace with these demands. In its 2018 B2C Innovation Survey, IDC asserted that retailers have just “two