Snowflake has appointed a new president for the Asia Pacific & Japan (APJ) region.

Jon Robertson will join the data cloud company in early March. He will be responsible for driving the adoption and expansion of Snowflake’s Data Cloud in the local market, with a specific focus on empowering local enterprises to mobilise their data for valuable business insights.

Robertson is an experienced executive who, prior to joining Snowflake, served VMware in the APAC region for the last 14 years.

Most recently, he served as president of VMware Japan K.K., responsible for all aspects of the virtualisation, digital workplace and cloud business in Japan.

Prior to this, he was general manager at VMware ASEAN from 2012 to 2015, and served as area vice president at VMware Japan K.K. beginning in 2007.

Throughout his tenure at VMware, Robertson was involved in strategic planning, business development, and client engagement, playing a key role in growing the business to its current status in the cloud market.

Throughout his career, Robertson also held senior positions in sales and field management at EMC, SAP and M3i in Japan and APJ markets.

He is fluent in Japanese, French, and English and holds a Bachelor of Arts degree in Political Science from McGill University in Montreal, Canada.

Snowflake chief revenue officer Chris Degnan says, “Jon brings extensive knowledge of the local market and a strong track record of success in the cloud computing industry to both the Snowflake team and our customers in the APJ region.

“Jon’s leadership and expertise will expand Snowflakes footprint and empower local enterprises to mobilise their data for business value.”

On his appointment, Robertson says, “Data is at the core of the most successful businesses today, and local enterprises can realise deep benefits from the power of Snowflake Data Cloud.

“I’m proud to join the Snowflake team and work with clients across the region to show what’s possible for their businesses with Snowflake’s platform. I will continue the Snowflake commitment of putting customers first, within our local APJ organisations.”

Snowflake delivers the Data Cloud a global network to help organisations mobilise data with scalability, concurrency, and performance.

Inside the Data Cloud, organisations are able to unite siloed data, discover and securely share governed data, and execute diverse analytic workloads, the company states.

The Snowflake platform powers and provides access to the Data Cloud, enabling data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

In 2020, the company launched its first global partner program. The Snowflake Partner Network includes resale and managed service provider programs, as well as a program designed to help technology partners expand their offerings.