Source – networkworld.com Welcome to the rise of the digital enterprise, where vendors and customers engage via applications and data is the new currency. Digital enterprises operate with radically different datanomics than conventional physical businesses. Here, digital information is the business. A successful digital enterprise is constantly updating applications in response to user context, market and environment—all of which is quantified, measured and delivered with data. Everything and everyone is personified by a digital footprint. Learning that the user just bought